Website redesign
Turn an Outdated Website Into One That Generates Leads
Sound familiar?
The usual reasons a website stops earning its keep
It looks like it was built a while ago
Design dates faster than most people expect. A site that looked current in 2016 now quietly suggests the business behind it might be behind too.
The phone version is an afterthought
Text you have to zoom in on, buttons too small to hit, a menu that fights back. Most of your visitors are seeing that version.
Pages take too long to appear
Oversized images and heavy page builders add seconds. People on a phone don't wait them out.
Your services aren't clear
If someone can't tell in a few seconds that you handle their exact problem, they assume you don't.
The navigation makes people think
Too many menu items, unclear labels, or important pages buried three clicks deep.
Your phone number is hard to find
It's in the footer, or it's an image, or it isn't tappable. On a phone that's a lost call.
There's no obvious next step
Pages that end without telling anyone what to do leave the visitor to decide, and most decide to leave.
The contact form is a chore
Too many required fields, a broken submit button, or messages landing somewhere nobody checks.
Nothing establishes trust
No photos of real work, no reviews, no service area, no name behind the business.
It doesn't say where you work
Without clear service-area content, you're harder to find locally and people can't tell if you cover them.
It looks fine, but nothing comes in
This is the common one. The site isn't ugly or broken — it just isn't built to turn a visitor into a phone call.
Where I start
What I look at before suggesting anything
Sometimes that turns up three fixable problems rather than a rebuild. When that’s the case, I’ll say so. A redesign you don’t need is a bad deal for both of us.
- How the site behaves on a real phone, not a desktop window resized small
- How long the main pages take to become usable
- Whether the services are described the way customers search for them
- Where the phone number and quote form sit on every screen
- Whether the contact form works, and where its messages actually land
- What proof of your work is on the site — photos, reviews, service area
- Which pages people land on first, and what they see there
- Titles, descriptions, and headings that affect how you show up in search
Scope
What gets kept, and what gets rebuilt
Usually kept
No reason to throw away things that already work.
- Your domain — you keep it and stay in control of it
- Copy that's already accurate and sounds like you
- Real photos of your work, cleaned up and compressed
- Genuine reviews and any credentials you actually hold
- Pages that already earn search traffic, improved rather than discarded
- Anything that's currently bringing in calls
Usually rebuilt
The parts standing between a visitor and a phone call.
- The layout and structure, rebuilt mobile-first
- Slow, heavy page-builder code
- Navigation that hides your most important pages
- Contact forms, so submissions reliably reach you
- Service pages that are thin or missing entirely
- Metadata, headings, and business schema
Starting from nothing instead of an existing site? That’s custom web design. Want the site looked after once it’s live? Website maintenance and support covers that.
Find out what's worth fixing before you commit
Based in Auburn. Serving Auburn, Opelika, and businesses across Alabama.